![]() Trojan, which owns Magnum, has decided to capitalize on all this free advertising by turning it into not-free advertising. Like Cristal before it, an “unsolicited lift by hip-hop artists” (i.e., rappers name-checking Magnums in their lyrics) has boosted sales of the brand by 14 percent. There’s a piece in today’s Times examining the relationship between Magnum condoms and hip-hop.
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